Updated Feb. 7, 2022
Imagine you are in a meeting, furiously taking notes as the marketing manager speaks and shows a slide deck to review your brand’s content marketing strategy. Or you receive an email with bullet points touching on the strategy. Or perhaps your manager stops by your desk for a quick conversation and tells you about an element in the strategy.
In any of those scenarios, retention of what you’ve seen and heard is difficult.
To ensure that all involved understand your content marketing strategy, you need to document it in an easy-to-digest format. Text-dominated documents or presentations with a few reference images don’t work well. Create something that will remain in the minds of your team members and colleagues.Continue Reading
Are you reading this during a break from creating content? Wish you didn’t have so many pieces to write or edit? Challenged by having to develop original content for multiple channels?
As marketers we often face rejection and negativity. An idea is shot down. An angry reader rants in a comment. A prospect chooses a competitor’s product.
