Imagine a member of your target audience standing in a crowded store aisle, feeling overwhelmed by all the choices. What if you could just reach out and give him or her something to help with the decision — a coupon, product information, discounts — right at that moment? Content marketers will soon have the ability to do this, and a whole lot more, now that iBeacon has arrived.
Included as part of Apple’s iOS 7, the iBeacon feature uses Bluetooth location-based technology to allow a sensor to communicate with a nearby device. Tiny transmitters can be placed throughout a building to determine visitors’ locations and send targeted alerts to their phones as they move about.
The potential uses for this technology are just beginning to be explored, but one thing is for certain — this will be a powerful new tool for content marketers, and we should be thinking now about how to craft a content strategy around ways to capitalize on its potential. Continue Reading
Most marketers would agree that one of their biggest challenges is creating and maintaining enough relevant content day after day. Feeding the insatiable appetites of a weekly blog, Facebook, Twitter, enewsletters, Google+ and other outlets isn’t easy.
Yes, chocolate is great, but central to the mystique of Valentine’s Day is the power and importance of the cleverly written word. No other holiday relies quite so heavily on the seductive spell of language. Whether it’s a poem, a greeting in a card, or even a short message — such as an email, a tweet, or a candy heart phrase — content reigns supreme when it comes to Valentine’s Day.
Zombies have taught us a lot about 
