We are all aware that buyer personas are integral to creating a focused and successful content marketing strategy. However, what people don’t often tell you about buyer persona development is that collecting the data to create them is a lot of hard work.
Surveys and interviews seem to be the go-to source for learning about your target audience’s needs, interests, and goals, but they are not the only way to accomplish this goal. Below, are some other options for sourcing the data you need to create detailed, multi-faceted personas that provide insights above and beyond what direct questioning techniques can accomplish on their own.Continue Reading
Video is taking over the world, with more than 
As marketers, obsessing over customer relationship management (CRM) is pretty much what we do. We want to know how our customers feel, what they want, and what they think of our companies, and we want to know this ALL THE TIME.
Content marketing brings visitors and links to your site. As long as you’re producing high quality content, getting it the attention it deserves should be easy right? Well, that’s not always the case.
