Updated April 13, 2022

Every content marketer wants people to get the most out of their content. But creating and distributing high-quality content across an increasing number of channels to manage takes a lot of time and resources.

Reusing content that has yielded promising results helps you expand your content library with less effort than creating content from scratch. Repurposing content lets you promote the same content across different media channels and formats. After all, what one person would enjoy as a stunning infographic, another would prefer as an expert advice e-book.

These practical tools (some familiar and some less so) can help you find the content that merits reusing and repurposing, coordinate the rework, and get it in front of new visitors and your loyal audiences.Continue Reading

Updated Feb. 23, 2022

The right technology helps content teams create more and better work.

That’s why 73% of B2B content marketers say they use content creation, collaboration, and workflow tools.

But they’re not always easy to choose. And always need more than one. Sometimes you need a tool to spark a new idea or help you write a headline. Other times, you need a way to find (or create) better visuals, make a meme, track the topics important to your industry, or find out how your content ranks in search.

I’ve updated this list of tools (some free and some with fees) to help with content idea generation, headline writing, video and visual production, topic and trend research, and more.Continue Reading