Have you put your content marketing under the microscope?
A content audit does just that – helping you see how your company’s published content helps or hinders success.
The thorough examination evaluates the impact of each piece of content and the strategy as a whole. It can turn into a tedious and time-consuming process if your audit encompasses too many metrics. To prevent that from happening, I share what you should ignore – and what you shouldn’t ignore – for a helpful content audit.Continue Reading