If you’re like me, you’ve had a moment where you thought your content was outstanding, in the true sense of the word – you really thought it stood out above the competition.
Then you looked around and discovered your unique, original, and unmatched ideas were run-of-the-mill. Suddenly, you felt like you were attending the fourth-grade talent show and realizing your kid was just one of 30 equally precious snowflakes with misguided trombone aspirations.
Let’s say you do produce original and engaging content. If so, you’ll likely discover an insane pace of imitation. The minute you create a standout piece, your competition is only three months away from turning that originality into part of the clutter. Your content is only as good as its ability to consistently stand out as original and engaging – and stay that way.
Freelancers, contractors, hired guns. Whatever you want to call them, independent workers are a growing part of the digital economy – particularly in marketing departments.
By all accounts, Dwight D. Eisenhower was a pretty smart guy – one of just a handful of U.S. presidents who made it to the Oval Office without having held any type of elected office.
