Manick Bhan is the founder and CTO of LinkGraph, an award-winning, mission-driven SEO and digital marketing agency. Manick is also the creator, founder, and CEO of the SearchAtlas SEO software suite. As a growth hacker, data scientist, and skilled programmer, SEO is Manick’s greatest passion and his life’s work. Follow him on Twitter @madmanick.
You’re likely familiar with the reduce, reuse, recycle model of waste management, but have you considered it for your search-focused content?
Follow the 3R approach by pruning and revising your site’s content regularly. That strategy can help snip the content weighing down your site’s overall search engine result page (SERP) rankings.
Let’s get started.Continue Reading
Gaining visibility in Google search results is one thing but getting your target audience to click on your ranking is another.
How do you improve the click-ability of your SERP results? Improve your meta tags. The relationship between the two is inextricably linked.Continue Reading
Anchors on boats keep the vessels from floating away.
Anchors in your content keep Google (and your readers) from floating away.
As Google crawls your site, it searches for anchor text. Done well, that content signals relevancy and authority. Done poorly, it can sink your content in the eyes of Google (and readers).Continue Reading
Quality may be in the eye of the beholder, but in the case of Google, it’s in the eyes of crawlers.
From your text to your meta tags to your style sheets, Google looks at it all to understand the quality of your content.
Google gives insights into how they perceive quality. Relevant, comprehensive, well-structured, and engaging content earns the best looks. Let’s look at three strategies to elevate some of those signals in the eyes of Google.Continue Reading
With Google’s advancements, taking your pages to the next level requires you to work on more than keywords. Earning page one rankings demands a multi-tiered SEO approach that pairs content quality with site authority.
Here are five common reasons pages don’t rank higher – and what you can do to change that.Continue Reading
