Jim Yu is the founder and CEO of BrightEdge, the global technology leader in SEO and content performance marketing. The BrightEdge SaaS platform is used by thousands of marketers and enterprises - including 64 of the Fortune 100. Jim holds an MBA from Stanford University, a Master's of Engineering from the University of Virginia, and a Bachelor's of Science in Computer Science from South Dakota. Follow him on Twitter @jimyu.
In 2023, marketers entered a new content battleground. Not only can brands and people become writers and publishers, but now machines can, too.
Together, people and machines create tens of millions of new web pages daily. Do your brand’s blog posts, white papers, videos, and fact sheets have any chance of being discovered and consumed?Continue Reading
Rightly or wrongly, for many content marketers, 2022’s turbulence led management to issue a new directive: Do more with less.
Dramatic shifts in consumer behavior and an instant need for information added more pressure to an already increasing demand for content marketing. Furthermore, Google’s focus on the person behind a search accelerated the convergence and the need for content marketing and SEO initiatives.
New shifts in consumer spending disrupted the status quo, and individuals turned to the companies they trust for answers.Continue Reading
Though Google’s algorithm constantly evolves, one thing has remained relatively constant – the importance of quality content.
In 2013, Google implemented your money or your life principles, recognizing pages with content related to a person’s well-being with a higher page quality. In 2014, it shared the guidelines around EAT – expertise, authoritativeness, and trustworthiness, rewarding content that possessed those three qualities.
That’s why its new helpful content update isn’t surprising, though it has caused a stir among content and SEO marketers.Continue Reading
While some analysts predict a downturn in the economy, two facts are predictable: Consumers will still use search engines and executives will make kneejerk reactions to splash spending.
I speak daily with Fortune 500 brands refocusing efforts and budgets from expensive paid advertising and doubling down on SEO. They see good SEO practices not only as a cost-effective channel but as a strategy that works in any economic fluctuation. But the latter only happens when the company creates and updates content aligned with the evolving consumer intent.Continue Reading
Given the evolution of consumer behavior and the sheer volume of content being produced, content marketers cannot solely rely on historic SEO performance data as indicators of future success.
Google’s mission hasn’t changed – it simply wants to provide the best answer for each query. However, its ability to provide that best answer has evolved so it can deliver the best option more frequently.Continue Reading
