You don’t need content creators with deep vertical experience to develop a unique viewpoint that makes your brand compelling to target audiences.

By collaborating with subject matter experts, creators can help transform decades of experience into powerful storytelling. But mistakes in the partnership can lead to poor content and reduce internal support for SME content in the long run.

Here are four common mistakes to avoid so that your SME content connects better with your target audience and you connect better with the subject matter experts.Continue Reading

While you can use many software tools to help manage and scale influencer marketing programs, don’t forget to look back.

Old-school methods – alongside the tools – can mitigate the common pitfalls of influencer marketing. I asked six experts in the influencer arena for their best technique, and they went retro with their recommendations.

Let’s explore:Continue Reading

An influencer marketing strategy involves more than an influencer and a brand.

“If you want to have robust outcomes, you need to build a relationship with the creator, immerse them in your brand and get their buy-in as a partner. That’s what it takes to produce genuine, trust-driven recommendations their audience will pay attention to,” says Jason Falls, author of Winfluence.

How do you use the tools at your disposal to do that? I asked 16 experts in influencer and content marketing. Let’s look at what they had to share.Continue Reading