One of the most popular tactics used by B2B content marketers is in-person events, which is why I have been excited to see that 2010 has been ‘The Year of the Meeting App.’ What started as a trickle has ended with a deluge of apps from the simple to the sophisticated – all designed to enhance the meeting experience–for both planner and attendees.Continue Reading
Author: John Nawn
John Nawn is founder of ThePerfectMeeting.com. He specializes in designing meetings that maximize the attendee experience, primarily through optimizing formal and informal learning opportunities. As an Organizational Psychologist, John helps organizations grow revenues and increase market share using learning for a competitive advantage. You can connect with John on LinkedIn or follow him on Twitter @perfectmeeting.
By john-nawn published
December 10, 2010
Mobile Apps for Meeting Professionals and Content Marketers
By john-nawn published
July 15, 2010
How to Distribute Content that Engages After Face-to-Face Meetings
In the first two posts in my series on content strategies for conferences, meetings and events, I discussed content creation and 20 ideas for content delivery designed to help you engage your audience prior to and during your meeting.
This week, I’ll be outlining several content distribution strategies that will help support community building among your attendees and set the stage for your next in-person meeting.Continue Reading
By john-nawn published
July 8, 2010
20 Ways to Deliver Content that Engages at Face-to-Face Meetings
In last week’s post, I identified several ways organizations are developing content in order to better engage with attendees prior to their meetings. This week, we turn to 20 innovative ways you can deliver content during meetings/face-to-face events–and have much more fun in the process.Continue Reading
By john-nawn published
July 1, 2010
How to Create Content That Engages At Face-to-Face Meetings
When marketers think of the reasons why they need great content, they often think about their online marketing programs, but content is just as important for in-person meetings and events. In fact, great content, whether it’s a formal session or an informal hallway conversation, is the lifeblood of successful meetings.
We’re starting to see new methods and techniques for developing, delivering, and distributing content which are transforming the way we meet, and this has significant implications for content marketers.Continue Reading
