[Editor’s note: Happy Holidays! This week, the editorial team at Content Marketing Institute wanted to share some of the best content marketing blog posts we’ve seen from the CMI Online Training and Certification program’s roster of expert instructors. Today’s post originally appeared on Shelly Bowen’s Pybop LLC blog on April 25, 2013.]
“Video today is like desktop publishing was 15 years ago — everyone thinks they can do it,” a colleague said recently. And the fact is, anyone can create a video. A video worth watching? That’s a whole ‘nother story.
I recently wrote a one-minute video content script for a brand introduction video. It included voiceover, visual text, and descriptions of imagery for context.Continue Reading
Companies change direction. Leadership shifts. People make mistakes. Sometimes a brand needs to communicate an uncomfortable story to its audience… while not making it sound worse than it is.
At some point during your marketing meeting, content strategy process, or web redesign process, someone will recommend you create some great content to support your goals.
