QR codes can be a creative and affordable solution, if used well. Here, some examples from around the world.
In February 2012, comScore released a report that shows that 42 percent of mobile phone users in the United Kingdom, Germany, France, Spain, and Italy are smartphone owners. And Morgan Stanley predicts that by 2014, mobile web usage will have overtaken conventional desktop usage.
Why does this matter? As a content marketer, you need to figure out how to connect with your audience using mobile. One easy way to get it done: the QR code.Continue Reading