During a recent content marketing event in Boston, a panel member posed the following question to the audience: “How many of you believe revenue is the ultimate goal of marketing?”
While a number of hands flew up immediately, I was shocked by how many in the crowd remained motionless in their chairs (and as it turned out, so were the panelists). After all, if your marketing isn’t primarily geared toward increasing sales for your company, then what’s the point, right?Continue Reading