At the risk of sounding blasphemous, I’m not sure if LUMAscape is useful or a waste of time. If you’re not familiar with LUMAscape, it maps the entire sector-based ecosystem of companies in categories like mobile and search, to name just two. While it may make us look smart when we print and post them on the office walls, the abyss of logos and boxes just make me cross-eyed.
The “content marketing/native” LUMAscape is typical in its overwhelming comprehensiveness: Hundreds and hundreds of logos from companies as large, medium, and small dots across 16 categories like content creation, content curation, content, and content planning and amplification. If I look at it long enough I start to feel content intoxication.Continue Reading
Let’s gather round, fellow brand publishers, and join hands. It’s circle-of-trust time, and so we need to be honest with each other here:
Shane Snow grinned, formed his hand into the shape of a pistol, and pointed it at his targets. The Co-Founder and Chief Creative Officer at Contently was onstage at his company’s packed 
