Meghan Casey is the lead content strategist at Brain Traffic , the world’s leading agency devoted exclusively to content. She helps a variety of clients — start-ups, nonprofits, colleges and universities, Fortune 50 companies, and everything in between — solve the messy content problems most organizations encounter every day. She has also helped The Nerdery, a software-development shop, build content strategy into their user experience practice. Meghan is a trainer and speaker on content strategy topics. She once inspired workshop participants to spontaneously do the wave. Yep, that really happened. She has been working with content and communications since 1996. Her book The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right was published by Peachpit in June. You can follow her random musings, some of which are about content strategy, on Twitter @meghscase.
Updated Oct. 24, 2022
You’ve nailed your voice and tone. The preferred formats and channels are documented. The content ideas are confirmed. It’s all on a calendar so everyone can see where your content marketing is going in the next quarter or even year.
You think you’re all set, but you would be wrong. All those details are great, but they’re part of an editorial plan, not a content strategy. That vital missing component is the foundation on which to build your editorial plan.Continue Reading
A lot of my clients and workshop attendees tell me that they don’t have a clear idea of what they hope to accomplish with their content. Or if they do have a clear idea, it’s not written down. Sound familiar?
That’s why I spend a lot of time helping content professionals put their strategies into words. One of the most powerful things we do together is boil down their words to a single statement: a core content strategy statement.Continue Reading
While I love working as a content strategist, I recognize that many content marketers might not fully appreciate the role that content strategy can play – the power it can have – in your content marketing. After participating in the CMI Content Strategy 101 Twitter chat, I welcomed the opportunity to answer more questions.Continue Reading
“I got this content strategy thing,” you may think. You know your voice and tone, you know what formats and channels you’re going to create content for, and you know how often you’re going to publish or share content.
Great! Except that’s not a content strategy. It’s an editorial plan.
Don’t get me wrong. Content marketers need an editorial plan, especially if they’re regularly creating new content. At the same time, you need to figure out lots of other things before you plot your content ideas on a calendar.Continue Reading
