Alex is the Founder and Digital Marketing Manager of Reliablesoft, a digital marketing agency offering SEO and digital marketing services since 2002. He is also the author of the Digital Marketing Full Course. You can connect with him on Twitter @reliablesoftnet.
Content is the backbone of an effective SEO strategy. Search engines like Google aim to give searchers the best experience. Without quality content, it is next to impossible to earn high rankings.
Many factors come into play when creating optimized content. In this post, I share seven practical steps to boost the performance of your quality content in search.Continue Reading
How-to posts are great. Searchers like them because they are actionable (and shareable). Publishers prefer them because they are easier to create and offer a good reader experience.
How can you help more people find your how-to and list content? Optimize it for search engines. In this article, I will show real examples and easy SEO techniques you can apply to your posts to increase your Google rankings and traffic.
Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because improving your keyword efforts is always top of mind for content marketers.
SEO does not always work the way we want. It is common for Google to rank a page for keywords other than the ones for which we would like the particular page to rank.
What can you do? How can you guide Google to improve the ranking of a page for the keywords you want?
The simple answer is that you need to make sure that Google “receives” the right signals from your page to optimize it, but this is not always easy.Continue Reading
Editor’s note: Because search engine rankings continue to be important to SEO, we’ve recently updated this 2016 post by Mike Murray. You can find the new version here.
SEO does not always work the way we want. It is common for Google to rank a page for keywords other than the ones for which we would like the particular page to rank.
What can you do? How can you guide Google to improve the ranking of a page for the keywords you want?Continue Reading
