You’re confident the content you created is valuable, so why don’t you see the traffic and conversions?

The problem often comes down to distribution. Sure, you execute the usual activities: Post to social platforms, send an email campaign, encourage employees to share. But what about new visitors? Where are they?

You need a more proactive content distribution strategy.

I’ll share several ways to generate fresh traffic to your content. They involve some groundwork but are invaluable for short-term gains. They’ll also have far-reaching effects on building strategic relationships and achieving your SEO goals too.Continue Reading

You know you have amazing content, but how do you drive traffic to it? How do you amplify its reach?

I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”

Continue Reading