Yes, you need it no matter how secure you think your job is.

A career content strategy offers a way to strengthen your position and personal brand

Have you ever been fired or laid off? Do you aspire to a role that still seems a distance away? A career content strategy offers a way to strengthen your position and personal brand. Using content marketing as a personal branding strategy, you can meet influential people in your field, prove your intellectual mettle to colleagues and develop yourself as a key player in a particular niche.Continue Reading

You’ve read many books and blogs about content marketing. You’re planning to attend Content Marketing World. You get it. You know that content marketing is a strategically important element to your company and your products or services.

What about your career? What’s your content marketing strategy?Continue Reading