A few years ago, I shared a post on finding the right keywords for content marketing. I loved reading and interacting with your feedback, but I am (not so) sorry to say that it’s time to switch gears from keywords to the shiny-bright future. See, you may have heard about Google’s keyword data disappearing act. According to the Not Provided Count, the amount of data Google is now withholding is rising dramatically. Soon, we won’t have any access to keyword insight.
Yes, it’s scary. But no, it’s not the end of the world.
Maybe, just maybe, it’s a long-overdue switch to a new form of user insight that may prove to be far more useful than keywords. Marketers, meet the next big thing when it comes to measuring marketing effectiveness: affinity data. Continue Reading
You may have noticed that Facebook has been devoting a great deal of attention to extending the advertising options available to marketers and Facebook Page administrators. With the onslaught of new feature after new feature, it’s easy to overlook a recent one that may actually change the game when it comes to distributing content on this platform.
