Executing a content marketing strategy is a daunting task. As the wealth of information on this site and popularity of how-to posts attest, there is great interest in the key pillars of content marketing process. Joe Pulizzi’s post How To Effectively Manage the Content Marketing Process is a fantastic outline of six key strategies that are imperative to making a content strategy work.
I’d like to add a seventh: establishing an effective Thought Leadership Council.Continue Reading