[Editor’s note: Happy Holidays! This week, the editorial team at Content Marketing Institute wanted to share some of the best content marketing blog posts we’ve seen from our CMI Consultants. Today’s post originally appeared on Russell Sparkman’s New Media Insights blog, on Sept. 10, 2012.]

An unexpected surprise for me at last week’s Content Marketing World was the fun I had watching Rick Springfield enthrall the conference attendees at the Wednesday night party.

He gave an energetic, enthusiastic performance in which the audience was thoroughly engaged, from the opening power chords to the last notes of his mega-hit show closer, “Jesse’s Girl.”

Little did the crowd realize at the time that Content Marketing World founder Joe Pulizzi, in his own shrewd way, had slipped in a subliminal lesson in content marketing by inviting Rick Springfield to play the biggest night of the conference.Continue Reading

The first advertising agency is credited to George Reynell, who started what became known as Reynell & Sons in London, in 1812. The first PR agency, started by Edward Bernays, opened in 1919.

So, we’ve had several centuries now of experience with how clients work with ad and PR agencies to promote their products, services or causes, but how should clients work with agencies when looking for help with content marketing?Continue Reading