There’s a new buzz phrase that’s gaining popularity as content marketing is embraced by both marketers and consumers: the “Content Chasm.” In fact, Mac McIntosh recently wrote about the Content Chasm as it relates to B2B marketing automation and lead generation. The term refers to the gap between where most marketers are with their inventory of content and where they need to be.
The Content Chasm is actually comprised of several types of gaps, each needing specific strategies and actions for resolution.