With the increased use of content curation (the best marketers use a mix of 65% created, 25% curated, and less than 10% syndicated content), some unique challenges need to be addressed in a content marketing measurement strategy, including:

• Marketers who are curating content are selecting, organizing, and contextualizing third-party assets.

• Target audiences are not necessarily consuming content within branded experiences.

• Content curators also are redirecting traffic to external sites and distributing content across multiple channels – including email, social media, and feeds in addition to branded sites and blogs.

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You’ve started your business blog, you’ve begun to tap into internal and external folks to help create content, and you may even have tapped into curation to help fuel your content engine. But how do you know if your blood, sweat, and tears are worth it?

More importantly, how can you demonstrate your blog’s impact to your vice president of marketing or your CMO to get continued support and secure more investment?Continue Reading