Pratik Dholakiya is the founder of Growfusely, a content marketing agency specializing in content and data-driven SEO. He regularly speaks at various conferences about SEO, Content Marketing, and Entrepreneurship. Pratik has spoken at the 80th Annual Conference of the Florida Public Relations Association, Accounting and Finance Show, Singapore, NextBigWhat’s UnPluggd, IIT-Bombay, SMX Israel, SEMrush Meetup, MICA, IIT-Roorkee, and other major events. As a passionate SEO and content marketer, he shares his thoughts and knowledge in publications like Search Engine Land, Search Engine Journal, Entrepreneur Magazine, Fast Company, The Next Web, YourStory, and Inc42, to name a few. He can be found at Twitter @DholakiyaPratik.
When it comes to talking strategy and tactics, sometimes we still talk about this industry like we’re a bunch of solo content marketers who happen to work together.
To create a functioning content marketing team, you need to thoughtfully put together the key elements – talent, tools, and operations – to ensure that you have the right people who can do the work in a framework that benefits them and your company.
Let’s get started.
Content is everywhere, most of it free and most of it utterly buried by other content. As content marketers, we struggle and fight to be heard.
Meanwhile, author James Patterson earned $95 million in 2016.
Let that sink in. James Patterson is getting paid $95 million a year to produce content. People are paying to read his content. Content that right inside the cover notes, “This is a work of fiction.”
If you haven’t thought about that concept before – that people will pay a lot of money for great storytelling – then I hope you do now.Continue Reading
The basic premise of content marketing is one that we’ve all known since grade school: Give and you shall receive. Between DVRs, ad blockers, and plain-old banner blindness, it’s increasingly up to the consumer whether or not they get marketed to. By offering genuine value to users, content marketing gives consumers a reason to expose themselves to your marketing.
But can we take it too far?Continue Reading
