Editor’s note: Read on for three more than the original 10  tips on injecting personality into your content we published a few years ago. 

A fundamental principle of content marketing is that you must keep your readers engaged. You can do this in several ways but writing content full of personality has proven to be one of the most effective.

Creating entertaining content, however, can be a challenge. To make your next content pieces shinier, here are 13 easy-to-implement tips for packing more personality into your writing.

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You need content – and lots of it.

But you’re faced with only so many hours in the day and a finite number of content marketing team members. Most people will advise that the best way to get all that content is to outsource it.

You post a job listing. You pick the lucky applicant from the hundreds of proposals, assign an article, and offer a few insights on the subject.Continue Reading