Most of us have probably seen that commercial where the bank security guard stands idly by during a robbery, explaining that he’s just there for monitoring, not preventing. It’s a good illustration of how important it is for businesses to think about digital integrity holistically rather than one piece at a time.
Your online presence is the face your company shows the world. It’s your identity. And it tells customers as much about your credibility and integrity as any business strategy. Customers want to know that they can trust your content and what is behind it – that it says what it means, that it’s consistent, that it’s accurate, and that you stand by it. And they want to know how you’re going to protect the information they share with you.
Your online presence tells customers as much about your credibility as any business strategy, says @kpodnar. Click To TweetWhile developing a digital policy may not be at the top of your things-to-spend-time-and-money-on list, it really should be because the consequences of not having a policy are scary.