Whether you manage a brand, a business or yourself, your online reputation matters, particularly if you’re serious about creating a meaningful content strategy for engaging with potential customers.

Despite the horror stories (e.g., United Breaks Guitars or Boeing’s Social Media Lesson), the benefits are undeniable when customers find you online and engage with your content. Using digital and social tools leads to more links to your website, better quality visits  and more indexing. It also allows you to establish your trustworthiness and credibility with customers, build relationships with them and improve business profitability.Continue Reading

What’s the first step to becoming a content marketer? You need to think like one. Sounds basic, but it’s not as easy as it sounds.

Content marketing can’t thrive in some environments

While having a content marketing mindset may sound simple in theory, I regularly meet sophisticated business professionals who don’t appreciate how content can open doors, create connections and build more value than traditional marketing approaches can. Continue Reading