Why would a forward-thinking global manufacturer debut a print magazine in 2015?
The reasons are numerous, says Craig Coffey, Lincoln Electric’s U.S. marketing communications manager.Continue Reading
Author: Pam Kozelka
Pam Kozelka is the VP of operations for the Content Marketing Institute. She has been with the company since its inception and is excited to see the growth in the industry that has occurred in such a short period of time. She is often heard telling people she has the best job in the world because of the amazing team @CMIContent and #CMWorld. You can follow her on twitter @PamKozelka.
By pam-kozelka published
October 13, 2011
Content Marketers: Leverage Those Relationships!
One of the thousands of things we learned at Content Marketing World is that people still want (or you could even say need) in-person events. The event itself took the efforts of 100 people, from the staff to speakers to the event team and sponsors. The response from so many of you on the success of the event has been overwhelming and has prompted many questions on how we managed to put it all together.
One specific question that kept coming up was, “How did you get the word out there?” Well, I can tell you, a great deal of our success can be attributed to the content produced on the Content Marketing Institute, as well as on Joe Pulizzi’s blog, CCO magazine, and on our social media platforms. But the biggest asset we had was recognizing how important it was to leverage our relationships.Continue Reading
