Think of them as mini headlines – lyrical ensembles – the eye candy of prose. They’re called bullets. And these handy weapons, which are available in the arsenal of every writer, not only give a logical order to your thoughts, they also work to make your physical content easy on the eyes and much less intimidating for your readers. Unfortunately, their benefits are often underestimated – even overlooked – in an era where instantaneous connections are being forged and the need for speed has never been greater.Continue Reading
Author: Beth Fox
Beth Fox is a senior natural search optimization copywriter at iCrossing, where she develops search-friendly content for clients of the global digital marketing agency. She has a writing background in print and broadcast media. Beth has a Master of Arts in interdisciplinary studies and a Bachelor of Arts in journalism from Arizona State University. Follow her on Facebook or on Twitter @bethiefox.
By beth-fox published
May 7, 2012
Make Your Content Pop with These 5 Bullet Point Basics
By beth-fox published
February 6, 2012
7 Ways to Write Eye-Popping Headlines
Every day, people are inundated with content. Put a lousy headline on yours and you almost guarantee that it will be ignored. But create a great headline and, “click,” people want to read more.
Think about it: From videos, blogs and tweets, to press releases, articles, and the latest deals, it takes literally seconds for someone to decide whether your piece is worth a look. If the headline doesn’t grab them, your idea will be cast into the vast wasteland of unappreciated content — no matter how well-written or produced it may be.
