What does it mean to be a brand publisher?
A brand publisher has solid processes and structures that allow its team to create the types of brand content needed in a repeatable and scalable way.Continue Reading
Author: Jessica Lee
Jessica Lee is the founder of bizbuzzcontent Inc., a content services company offering quality content creation and strategy. Prior to launching bizbuzzcontent, Jessica was head of content at global SEO firm Bruce Clay Inc. She holds a bachelor's in communications from San Diego State University, and her writing is featured in the active college textbook, “Reading and Writing About Contemporary Issues.” You can follow her on Twitter @bzzcontent or connect with her on LinkedIn.
By jessicalee published
August 8, 2012
The A-to-Z Guide to Creating Marketable Web Pages
Writing content for web pages is an art and a discipline. Not only do you have to create quality content that fulfills the need of the business and makes a connection with its readers, but you also have to think about how that web page fits into the bigger picture of your marketing strategy, and how to make the most out of that real estate.Continue Reading
