Andrianes Pinantoan heads up growth marketing at Canva, a simple graphic design tool that helps non-designers easily create stunning graphics. Connect with him on Twitter.
Canva’s blog, Design School, was successful when I joined the team. Within 60 days of its November 8, 2014 launch, it was getting 269,714 visits.
The problem was that the number wasn’t growing. At the start of February 2015, Canva began a new strategy that in 60 days would grow the visits to 800,000.Continue Reading
Did you know that 65 percent of us are visual learners and that the brain processes visual information 60,000 times faster than text?
In a world where people are too busy to eat lunch, an image is exactly what we need to get the latest information in as little time as possible. That’s why memes spread like a disease and online videos have enjoyed such a meteoric rise.Continue Reading
