“Skyfall” at the London Olympics

As the content marketing specialist for USB Memory Direct, it’s my responsibility to improve our brand identity, discover new niche audiences, communicate the value of our services, and generate new leads.

But occasionally, I find that I’ve gone through so many different content marketing strategies and projects that I’ve completely run out of new ideas. Maybe it’s “marketer’s block” or just a common burnout, but there are times when I feel as though I’ve tried everything.

During these periods, I find it helpful to look at businesses outside of our industry for inspiration.Continue Reading

Setting up active partnerships with clients plays a significant role in developing customer interest, satisfaction, and loyalty. This collaborative outreach also provides the perfect platform for cultivating new and exciting content for social media contests, product launches, and other marketing campaigns.

Whether we like it or not, the relationship between vendor and client has changed dramatically. Today’s consumer is smarter and more involved with the products and services they buy than ever before. They aren’t happy with simply purchasing an item. Consumers want to be part of the creative process as well.Continue Reading