About this time last year, I wrote about how to choose a content marketing agency. Revisiting the topic this time, a few things have changed. The seven points are still relevant, but the agency landscape has evolved greatly in the last 12 months.

Spending in the sector has accelerated significantly as the skill set of content marketing seeps into mainstream marketing budgets. We’ve seen budgets transferred from search, PR, digital, and traditional publishers into our coffers, and now we are seeing agencies from those segments race to respond and reform to get their share of the lucrative content marketing dollar.Continue Reading

As someone who is up to his ears in the content segment, I love a good dose of research to keep me up to speed on what’s going on in the market — and, most importantly, where the market is headed.

I enjoyed the data that came out of the most recent 2013 B2B Content Marketing Benchmarks, Budgets, and Trends research, put together by none other than the Content Marketing Institute (CMI) and MarketingProfs. There was also a very interesting line of information around outsourcing of content production, and some of the main challenges facing these marketeers today. Continue Reading