Optimized and socialized online content is essential for reaching information-hungry, multi-tasking audiences that are bombarded with new messages every day. For brands to be prominent on the search and social web for their customers, they’ll need to understand the best of each discipline and how to put them together.

SEO can deliver content-rich answers to buyers at the moment of need, and social media can provide the means to connect and engage. Both rely on content to achieve success. Continue Reading

During a recent #CMWorld Twitter Chat on search and content marketing, I was asked a question:

“What tools should content marketers use when it comes to #SEO? #CMWorld?”

At the time, I shared a quick list of content tools for search via a series of tweets. Afterwards, though, CMI asked me to provide more details on some of the SEO tools out there that could be useful for content marketers. The following list of free and paid tools represents some of the core, “blocking and tackling” SEO tasks that content marketers can use to advance the findability of their work.Continue Reading