I recently reviewed the last 100 demos that our sales team has shown to content marketing practitioners and I noticed something astonishing: Nearly 35 percent of the organizations we spoke to are reevaluating their current webinar software provider or are already in the middle of transitioning to a new one.

When we pressed them on their reasoning, we learned they aren’t unhappy with their webinar software because it is inadequate or because it no longer meets their needs in general. Rather, the problem stems from the unrealistic expectations they had for the software in the first place.Continue Reading

Content marketing comes in many shapes and sizes. Sometimes it arrives in a regular, anticipated form, like a daily newsletter with links to interesting industry articles. But often content marketing is at its best when it takes on a slightly less traditional format.

I’ve always found that the greatest lessons can be learned by examining cases found on the fringe of our industries. Such cases address the questions that many marketers ask themselves, such as, “What can companies without the resources of a Fortune 500 do to get ahead?” or “How can we generate and nurture leads, organize content and presenters for a webinar, and rise above the clutter?“Continue Reading