Author: Taylor Radey

Taylor Radey is a consultant at PR 20/20, a Cleveland-based inbound marketing agency specializing in analytics, automation, content, email, public relations, search, social, strategy and web. Follow Taylor on Twitter and read more of her posts on the PR 20/20 blog.

Content effectiveness / Content Marketing Strategy / Editorial Strategy and Planning
By taylor-radey published April 28, 2014

10 Steps to Scale Your Content Marketing Strategy

content-marketing-strategy-scaleAccording to recent Content Marketing Institute research, lack of time is the number one issue for both B2B and B2C marketers (69 percent and 57 percent cited it, respectively). If bandwidth is already compressed, how will content marketers find time to address splintered reader attention spans, the ever-expanding landscape of new publishing platforms, and the near-constant shifting of content consumption patterns?

Below are 10 steps you can follow to scale your content marketing strategy to fuel more efficient, effective, and plentiful content creation.Continue Reading

Measurement and ROI
By taylor-radey published March 4, 2014

Prove Content Marketing ROI with a Performance Scorecard

clipboard-key metrics chartsROI. It’s the elephant in the room.

In spite of burgeoning internal support and increasing budget, the truth is many content teams still struggle with justifying spend through content marketing ROI, and performance is suffering as a result. Continue Reading

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