Has your content team ever created a one-hit wonder? If so, you may be sitting on an opportunity to create many pieces of killer content from that original piece.

That’s what my team did. In this post, I’ll show how Radix, a B2B copywriting agency, atomized one core article into a set of pieces — a steady flow of fresh content over two years. During those two years, we turned the message of one newsletter article written by our founder, Fiona Campbell-Howes, into these 10 pieces:Continue Reading

Maybe you’re wondering: Why on earth would you use comics in B2B marketing?

True, it’s not a format you regularly see in the wild, but comics have two great things in their favor: They’re a visual medium and they’re heavily geared toward storytelling.Continue Reading