I’m slightly ashamed to admit I’m a little late to the IFTTT party. I first heard about the web-based tool not long after its 2011 debut, but it’s only been in the past couple of weeks that I was reintroduced to it and have been blown away.

I’m guessing I’m not the only newbie to IFTTT – an online platform that stands for “If This Then That.” Once you register for an account, you pick your applications (i.e., Facebook, Twitter, LinkedIn, Dropbox) to discover “recipes” that allow one product to connect with another product or app. Once you connect the two apps, the direct connection runs seamlessly in the background.Continue Reading

Like many others, I’ve faced challenges when it comes to content marketing, but one of the most frustrating was getting my colleagues on board with content creation. No matter how much we discussed the importance of their input, it was rarely smooth sailing for one reason or another.

Fortunately, that changed. It’s taken several years, but I now feel confident that I have an almost foolproof method of ensuring colleagues not only get on board with the strategy, but also become key contributors who truly want to create content. These five points (used together or individually) create the environment in which in-house success is achieved.Continue Reading