Before breakfast, I check my Facebook and LinkedIn newsfeeds for a quick synopsis of the day. As I jump in the shower, I hit “download” on a recommended movie on Netflix, knowing I have a long flight this evening. While wolfing down my cereal, I click once to buy a gift for a friend’s birthday next week. My iPhone pings to tell me that I need to leave now if I want to make that early meeting 54 miles away. And as I get in my car, I use voice activation to play my favorite Spotify playlist, and Apple Maps informs me it will take five minutes to drive to the train station this morning.

With real examples of demonstrable value in the market, we can no longer sarcastically joke that AI means “almost implemented.”Continue Reading

Too many marketers look at content engagement as an art form. They fail to validate their content strategy and content topics against their customers’ needs and wants. LinkedIn’s Jason Miller recently echoed this thought:

“What keeps me up at night is wondering if we are too ahead of our market in our content strategy.”

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