Chris Frascella manages content creation for marketing-oriented SaaS companies such as Velaro Live Chat, Decisionaire, and StatusCast. Connect with, follow, or email him to introduce yourself and keep in touch. Horror movie recommendations (whether truly terrifying or just plain awful) always welcome.
Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences.
When communication technology provides greater immediacy and convenience to content consumers like this, changes in expectations are likely to follow — many of us who manage brands learned this lesson through the growth and evolution of social media.
In less than eight days, my guest post on The Daily Egg (the blog of Crazy Egg) inspired 20% more shares than a post that had been up for more than 20 weeks by Crazy Egg co-founder Neil Patel (respected blogging and digital marketing guru).Continue Reading
