Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because promotion of your content – and practical steps to do so – are always needed.

Marketers often pour their efforts, resources, and budgets into developing an e-book only to move on once the landing page is live. Your e-book could be the next game-changing, Content Marketing Award-winning, produce-into-a-major-motion-picture piece, but without promotion, nobody will click, download, read, or even see it.

Promoting an e-book goes beyond creating a landing page, tweeting a link, and emailing it to your customers. Those are the staple moves, much like serving turkey and dressing at Thanksgiving dinner.
Continue Reading

Editor’s note: This back-by-popular demand post has been updated because promotion of your content — and practical steps to do so – are always needed.

Marketers often pour their efforts, resources, and budgets into developing an e-book only to move on once the landing page is live. Your e-book could be the next game-changing, Content-Marketing-Award-winning, produce-into-a-major-motion-picture piece, but without promotion, nobody will click, download, read, or even see it.

Promoting an e-book goes beyond creating a landing page, tweeting a link, and emailing it to your customers. Those are the staple moves, much like serving turkey and dressing at Thanksgiving dinner.Continue Reading