Author: Raechel Duplain

Raechel is a California native who’s spent the last six years at Utah-based company, Workfront, where she’s helped build a strategic content marketing program. Her main expertise is in educating marketers on workflow best practices and Agile work management. Outside of work, Raechel spends her time with her husband, at the beach, eating tacos, or pretending to exercise. Follow her on Twitter at @RaeDuplain.

Editorial Strategy and Planning / Operations, Teams and Process / Productivity
By raechel-duplain published September 22, 2021

How To Document Your Content Marketing Workflow

content-marketing-workflow

Updated Sept. 22, 2021

You have your documented content marketing strategy. You know your tactics. It’s working. Content marketing is working for you. What do you do now? Sit back, relax, and watch your strategic content pull in lead after glorious lead? Well, yes … but no too. It’s time to get more strategic about how you’re working. As in, actually do the work. Let me explain.

For years, CMI has hit content marketers hard with the message that they must have a documented content marketing strategy to be more successful. The research shows that 60% of the most successful B2B marketers have a documented content marketing strategy. Only 21% of the least successful marketers have one.Continue Reading

Editorial Strategy and Planning / Operations, Teams and Process / Productivity
By raechel-duplain published April 5, 2016

How to Document Your Content Marketing Workflow

content-marketing-workflow

You have your documented content marketing strategy. You know your tactics. It’s working. Content marketing is working for you. What do you do now? Sit back, relax, and watch your strategic content pull in lead after glorious lead? Well, yes … but no too. It’s time to get more strategic about how you’re working. As in, actually doing the work. Let me explain.

For the last few years, CMI has hit content marketers hard with the message that they must have a documented content marketing strategy to be more successful. The research shows that 53% of the most effective B2B marketers have a documented content marketing strategy. In contrast, 40% of the least effective marketers have no strategy at all.Continue Reading

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