Author: Robert Mills

Robert Mills is the founder of Fourth Wall Content, working with clients on content strategy, creation, and marketing projects. He’s an experienced copywriter, editor, and published author. Rob has written for online publications including Smashing Magazine, UX Booth, and UXmatters. On occasion, Rob speaks about content strategy at conferences or on podcasts. He collects typewriters and has a keen interest in semiotics and storytelling. You can connect and chat with Rob on Twitter or LinkedIn.

By robert-mills published April 16, 2020

Marketing Workflow: How to Keep Content Production On Track

Editor’s note: Want to get your content production on a formal track? Check out this article from a few years ago.

Is your content often delivered late? Do you have trouble getting it signed off? Does it typically get stuck in limbo?

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By robert-mills published July 21, 2016

How to Define a Workflow That Keeps Content Production On Track

Content-Production-Workflow

Is your content often delivered late? Do you have trouble getting it signed off? Does it typically get stuck in limbo?

If you’re nodding your head, your content team probably hasn’t defined its workflow. Every content team that wants to keep its projects on track needs to define its workflow before any content creators’ pens touch paper or fingers hit keyboards.Continue Reading

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