The numbers are staggering – marketers are investing heavily in visual content:

• 74% of marketers use visual assets in their social media marketing – Social Media Examiner
• 93% of senior marketers say photography is either important or critical to their overall marketing strategies – CMO Council
• Video will account for 80% of all internet traffic by 2019 – Cisco

How do you produce visual content and use it to catch your audience’s attention? Earlier this year, I conducted a webinar on the topic. Now, I share with you the 16 tips your content marketing team needs to try.
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Video is the rising star of content marketing. In our survey with the CMO Council, 79% of senior marketers say video’s role will increase in overall visual content strategies. And since we all carry powerful cameras in our pockets every day, content marketers have no excuse not to experiment with video.Continue Reading