Author: Heather Hurst

Heather Hurst is the Director of Corporate Marketing at Workfront, where she leads the company's AR, PR, social media, and content strategy. Heather has more than a decade of BtoB and BtoC experience helping companies tell their stories in the changing media landscape. Get more work management tips on Twitter and LinkedIn. Follow Heather on Twitter @hehurst.

Content Marketing Tools and Technology / Content Strategy
By heather-hurst published May 28, 2017

How to Persuade the Naysayers to Embrace New Marketing Technology

persuade-naysayers-embrace-marketing-technology

The world of technology solutions for marketers just keeps getting bigger. For proof, take a peek at the evolution of the Marketing Technology Landscape Supergraphic.Continue Reading

Content Marketing Tools and Technology / Content Strategy / Operations, Teams and Process / Productivity
By heather-hurst published January 29, 2017

Stop Killing Your Content Team: 3 Ways to Scale Work With Existing Resources

killing-content-team

Year after year, many content teams are asked to deliver more and better content with the same staff and budget. In fact, 73% of B2C marketers say they plan to produce more content in 2017 than they did in 2016.

But how? Here are three foundational tips for increasing output without burning out your team and losing the talent you rely on. (You may be surprised that only one tip is directly related to the content.)Continue Reading

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