Brian is a freelance copywriter and content specialist in Austin, Texas who leverages the perfect combination of SEO best practices, marketing expertise, and audience interest to write compelling content and blog articles. Follow him on Twitter @BArailrunner.
There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. What seemed like a rock-star line of copy could become the campaign’s kiss of death.
Sure, you can A/B test every element of each email all month, but taking that time means you’ll probably start losing leads. Fortunately, I’ve taken that route and want to share with you some valuable copywriting techniques that have bolstered the performance of my emails.
Seven years ago, as a naive content marketer with more enthusiasm on my resume than actual experience, something transpired that bugged me for years. I was working as a freelance blogger, paying my way through college. A typical morning involved writing, publishing, and scheduling social media content and blog posts for clients. My weekend had been relaxing and my Monday morning coffee was just about perfect.
Then it happened. Someone said they hated my blog post. What was even worse? They said I couldn’t write worth a lick.
I was stunned. Shocked. Discouraged.
It surprised me so much that I couldn’t even formulate a response.
Today I wouldn’t think of ignoring negative feedback. Responding to negative feedback is one of the best ways to showcase your brand’s personality. All you need is a little creativity, honesty, and a solid grasp of the facts. It’s known as wit – the ability to think quickly, often associated with humor.
Responding to negative feedback is a great way to showcase your brand’s personality, says @BArailrunner. Click To TweetHere are seven tips I use when responding to negative feedback that enable me to strengthen the audience relationship and show off the brand’s fun, professional personality.
