Repurposing successful content is old news. You already know how to squeeze as much value out of it as you can.

But what about your content that never made the cut? These assets languish on your hard drive or in the cloud, never fulfilling their original purpose. They could be:

• Blog articles made irrelevant by breaking news.
• Press releases never picked up by the media.
• Thought leadership articles created for trade magazines that ceased publishing before your content could be published.
• Case studies tabled when your organization’s priorities changed.

All is not lost: Here’s how to breathe new life into that unpublished content.Continue Reading

Have you been attracted to headlines like these?

• 50 Tips to Help You Get 50,000 Email Subscribers for Your List
• 20 Ridiculously Easy Ways to Get More Email Subscribers
• How to Build an Email Marketing List as Quickly as Possible
• 10 Irresistible Incentives That Will Grow Your Email List—Fast

Of course you have, and I understand why: For us content marketers, eyeballs are everything. The more people we have reading, listening to, and watching our content, the better.

But what if the best way to grow a loyal audience for your content is to let your subscribers go, or even to shove them out the door? I learned the hard way that bigger isn’t always better when it comes to email lists. Now, I want to share how to pare your list to make it more effective for your business – and your target audience.

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