When your visual story gets interactive, it offers an unconventional method to understand the multiple dynamics – cultural, social, and personal – of your followers. Instagram’s sticker feature allows marketers to tap into that fresh approach.

Instagram offers abundant opportunities: question, poll, music, location, hashtag, emoji, time, weather, and selfie stickers. In this article, I’ll explore how to use these seven sticker types to make your brand’s content more visually interactive and engaging.

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Want to know how to predict and forecast your followers’ behavior?

Wonder what modeling techniques can help you predict the lifetime value of your customers?

Tracking the pulse of social media allows your company to gain feedback and draw insights to market better. Analyzing data and interpreting it through modeling can help make your brand’s social media more meaningful for each user.

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