Author: Theresa Regli

Theresa Regli is a strategic consultant focused on digital asset management, data design, and digital stewardship. She has advised over 150 organizations on DAM strategy and implementation during the past decade. She can be reached at [email protected].

Chief Content Officer Magazine / Content Strategy / Productivity
By theresaregli published May 13, 2021

How to Manage Your Content Assets So They’re Found and Used

Updated May 13, 2021

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice, published by Rosenfeld Media and copyright by Real Story Group.

Since the turn of the millennium, digital media of all kinds have become an increasingly significant part of our everyday experience. Every day, we consume and interact with photos, audio files, video clips, animations, games, interactive ads, streaming movies, and even experiential marketing, which has gained a digital edge with the rise of virtual reality and augmented reality.

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By theresaregli published March 16, 2020

Why You Should Give a Damn About DAM

Digital media assets have become easier to create and use, yet more challenging to manage. If you’re looking for a way to ease the pain in your assets, it’s time to consider a DAM system.

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Chief Content Officer Magazine / Content Strategy / Productivity
By theresaregli published May 31, 2018

Digital Asset Management: What It Is and Why You Need It

digital-asset-management-what-it-isRead the latest version of this post.

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice, published by Rosenfeld Media and copyright by Real Story Group.

Since the turn of the millennium, digital media of all kinds have become an increasingly significant part of our everyday experience. Every day, we consume and interact with photos, audio files, video clips, animations, games, interactive ads, streaming movies, and even experiential marketing, which has gained a digital edge with the rise of virtual reality and augmented reality.

Continue Reading

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