How do you make amazing content campaigns? The answer is deceptively simple: Start with your target audience. More specifically, start with a deep understanding and awareness of your target audience — i.e., customer research.
Unfortunately, not everyone does this. It turns out, if you’re doing customer research, you’re in the top 35% of marketers. A 2018 CoSchedule survey of 1,500 marketers found that 65% of marketers do not conduct customer research. But those who do are a staggering 303% more successful.
